Approximately 91 Americans die every day from an opioid overdose, with drug overdose deaths continuing to rise. In fact, since 1999, the number of overdose deaths involving opioids has quadrupled.
As most of us know, drug addiction destroys lives and tears families apart – yet companies still manage to make light of this killer epidemic.
What’s on Trend?
The latest company to act socially irresponsible is makeup retailer Sephora. Up until recently, the cosmetic guru carried and sold an eyeshadow shade called “Druggie.”
“Druggie” is one of 10 tones offered in Urban Decay’s “Afterdark” palette launched last December. Described as “metallic purple with violet shift,” the shade is part of a set, which also includes other colors, “Paralyzed,” “Sinful,” “Fringe,” and “Lounge.”
In response to this $49 palette hitting the shelves, a Change.org petition was created, urging both Sephora and Urban Decay to re-name the controversial shade. To date, the petition has received over 1,300 signatures.
One supporter commented, “I’m signing this because you cannot mock and make glamorous a national epidemic, where we are losing a generation. Plenty of names to call an eyeshadow without making light of a terrible problem,” while another one wrote, “My son suffers the disease of addiction and naming a makeup after a derogatory label that has been placed on an illness that is so devastating and so deadly is just plain wrong.”
Making the Wrong Kind of Statement
Sephora responded not long after the petition started gaining steam, with the following statement via Twitter:
“Thanks for sharing, we have forwarded all of the feedback to our PR department so they are aware of the situation. We deeply apologize to anyone who was offended by the name of this shade. We would never seek to do that. The shade was in a limited edition palette and was not planned to be re-ordered.”
This comment is about the extent of Sephora’s actions in taking ownership and remedying the problem. The “Afterdark” palette is currently listed as “out of stock” on its website, but is still being sold on www.urbandecay.com.
Sadly, this isn’t the first time fashion retailers have missed the mark when naming their products. Just last year, Moschino introduced its controversial Capsule clothing line, a collection inspired by the packaging of medication. The line ranged from a $950 prescription bottle purse and a $175 pill-decorated umbrella, to a $650 short black dress covered in colorful pills.
Additional Reading: Yay or Nay – Is the Opioid Epidemic a Conspiracy?
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